Gravel & Canyon: the cycling luxury for executives

Par Gabriel Goldberg 1 April 2026 3 min read

There was a time when business, big decisions and weekend networking were invariably settled on an 18-hole golf course. That time is over. This spring of 2026 confirms a deep trend I have been observing for several years in business circles: the new golf is played on two wheels. And more specifically on wide tyres. Welcome to the era of "Gravel". If I recently shared in these pages my physical transformation and weight loss through strict discipline, it is also because the body needs to be ready for this kind of escape. Modern cycling is no longer about solitary suffering on a dangerous national road. It has become an aesthetic, social and profoundly liberating experience. The gathering: when coffee replaces the boardroom You only need to observe the starting point of a "social ride" on a Sunday morning to understand the scale of the phenomenon. Before even the first pedal stroke, the ritual is immutable. We gather around an excellent specialty coffee. The clothing has evolved drastically. Gone is the garish fluorescent lycra of the 90s. Today, the peloton looks like a technical fashion show. Brands like Pas Normal Studios or Maap have imposed tailored cuts, muted colours, and premium fabrics. It is the natural extension of an aesthete entrepreneur's wardrobe. Business, innovation, or simply the weather are discussed with a fluidity that only shared passion can create. The promise of Gravel: absolute hybridisation But why has "Gravel" overtaken the traditional road bike? The…